We are a mission-driven, physician-run company devoted to the cause of removing refined sugars from our diet. We are encouraged by recent studies of dates and their natural sugar. has a low-glycemic index, avoiding the spike in blood sugar caused by most other sweeteners, which is crucial to our body's regulation of blood glucose. We are committed to the cause we've always been committed to: our health. We donate 2% of our profits to diabetes education and research to our former medical colleagues.